CARROT is a mobile health & wellness program that motivates participants on an individual level. Its proprietary algorithm allows members to compete equally for rewards, providing instant gratification for meeting personalized goals. CARROT's easy-to-manage program delivers three times the engagement at one-sixth the cost of traditional fitness initiatives.
Michael Antaran is the Founder and CEO of Marvel Apps, an independent software company based in Royal Oak. A lifelong Metro Detroiter, Michael earned degrees from Wayne State and Central Michigan before spending 15 years as a powertrain engineer with Chrysler and General Motors. Michael took the lessons learned in the auto industry - primarily, a focus on customer experience - to successfully guide his own company.
Since 2008, Marvel Apps has specialized in creating fun, engaging mobile games - and in January 2016, they gamified health and wellness with an innovative program called "CARROT".