SpellBound is a therapeutic tool that uses augmented reality technology to calm children before medical procedures and increase their cooperation with treatment. SpellBound’s 3D experiences are being used in top-tier pediatric hospitals to distract during painful procedures and encourage motor skill rehabilitation, reducing trauma for children and cost of care for hospitals.
Christina York is the founder and CEO of SpellBound, an Ann Arbor-based technology startup that is anchoring the $95Bn augmented reality industry in the Midwest. Christina comes from a user experience background and spent 15 years designing technology solutions for health care and higher ed, building high-performing teams and managing 7-figure budgets. She holds a B.Sc. in Biochemistry and a Master’s in Information Science and is active in the STEM movement in southeastern Michigan.