Clicktivated

Presenter: 

Chris Roebuck, Founder
Thursday, 30 November 2017 - 5:30pm

Clicktivated transforms video into an immersive, interactive, and shoppable brand experience - an experience that is seamlessly woven into the fabric of video, allowing viewers to easily shop and learn more about the products they like with a click or touch.  Effectively taking passive video and making it active by adding a fourth dimension to sight, sound and motion - an “In-video Click”.

We don’t believe in compromising videos with overlays, bull’s-eyes, banners and pop-ups.  Instead we utilize simple, yet very effective messaging to indicate that our videos are immersive.

The result of a Clicktivated experience is a fully engaged viewer that stays on content longer, interacts with more products, and is more inclined to make an informed and/or impulsive purchase.

Chris Roebuk graduated from Michigan State in 2006 with a degree in advertising. After graduation, he began his career in the agency world, working for PhD (media arm of BBDO).  After a few years within the agency and after identifying quite a few shortcomings, I decided to leave to create a company that would help combat some of these industry challenges.  After a few different ventures, we identified the biggest opportunity to date and formed Clicktivated Video, Inc. to help the growing demand for online video and ways to further engage the viewer.  We are currently 3.5 years in and are seeing substantial market traction and company growth.