Chris Roebuck, Founder
Thursday, 30 November 2017 - 5:30pm

Clicktivated transforms video into an immersive, interactive, and shoppable brand experience - an experience that is seamlessly woven into the fabric of video, allowing viewers to easily shop and learn more about the products they like with a click or touch.  Effectively taking passive video and making it active by adding a fourth dimension to sight, sound and motion - an “In-video Click”.

We don’t believe in compromising videos with overlays, bull’s-eyes, banners and pop-ups.  Instead we utilize simple, yet very effective messaging to indicate that our videos are immersive.

The result of a Clicktivated experience is a fully engaged viewer that stays on content longer, interacts with more products, and is more inclined to make an informed and/or impulsive purchase.

Chris Roebuk graduated from Michigan State in 2006 with a degree in advertising. After graduation, he began his career in the agency world, working for PhD (media arm of BBDO).  After a few years within the agency and after identifying quite a few shortcomings, I decided to leave to create a company that would help combat some of these industry challenges.  After a few different ventures, we identified the biggest opportunity to date and formed Clicktivated Video, Inc. to help the growing demand for online video and ways to further engage the viewer.  We are currently 3.5 years in and are seeing substantial market traction and company growth. 

Update - Year 1: 

Chris Roebuck, CEO, of Clicktivated reports that the company has made significant progress. Chris just returned from the Techstars Retail program in Minneapolis. Clictivated was one of 10 companies selected for the program out of hundreds that applied this year.  The program sponsored by Target ran 12 weeks and culminated with his pitch to over 600 in the audience on Demo Day, October 10. Clicktivated ( is an IP protected interactive video platform that enables viewers the ability to directly interact with any individual product/item of interest in video as they watch. Clicktivated’s clean UX creates new monetization opportunities for advertisers and a first of its kind set of data points for content distributors to better understand their consumers.
Chis says that to date, we have worked with some of the world's largest brands to help create sales opportunities and a more effective way to engage with their consumers. These brands include: Macy’s, Kohl’s, Tommy Hilfiger and GMC, to name a few.  We are rolling out partnerships with Oath and Target before thanksgiving and are in discussions with (but not limited to) Walmart, Twitter, Pinterest and a professional sports league. It’s a very exciting time for our company as we continue to expand our presence in the market and embark towards fully automated “item” recognition within video.