SpellBound is a therapeutic tool that uses augmented reality technology to calm children before medical procedures and increase their cooperation with treatment. SpellBound’s 3D experiences are being used in top-tier pediatric hospitals to distract during painful procedures and encourage motor skill rehabilitation, reducing trauma for children and cost of care for hospitals.
Christina York is the founder and CEO of SpellBound, an Ann Arbor-based technology startup that is anchoring the $95Bn augmented reality industry in the Midwest. Christina comes from a user experience background and spent 15 years designing technology solutions for health care and higher ed, building high-performing teams and managing 7-figure budgets. She holds a B.Sc. in Biochemistry and a Master’s in Information Science and is active in the STEM movement in southeastern Michigan.
Update - Year 1:
SpellBound is a digital pain and anxiety management tool that is used by hospital therapists to get patients to cooperate with medical treatment. Since we were part of NEF (pitching in May 2017), we have gone from 8 to 21 hospitals as customers, seen revenue grow by 210% over Q2 last year, and now have 3 FTEs and 5 contract to round out our team. SpellBound was recognized at Accelerate Michigan this year, making it to the top 10 and taking home the People’s Choice award. We’ve also started to raise a seed round to fuel our growth and have a lead investor out of Chicago.