Showcase Presenters

Clicktivated

30 November 2017
Presenter: Chris Roebuck, Founder

Clicktivated transforms video into an immersive, interactive, and shoppable brand experience - an experience that is seamlessly woven into the fabric of video, allowing viewers to easily shop and learn more about the products they like with a click or touch.  Effectively taking passive video and making it active by adding a fourth dimension to sight, sound and motion - an “In-video Click”.

We don’t believe in compromising videos with overlays, bull’s-eyes, banners and pop-ups.  Instead we utilize simple, yet very effective messaging to indicate that our videos are immersive.

The result of a Clicktivated experience is a fully engaged viewer that stays on content longer, interacts with more products, and is more inclined to make an informed and/or impulsive purchase.

Chris Roebuk graduated from Michigan State in 2006 with a degree in advertising. After graduation, he began his career in the agency world, working for PhD (media arm of BBDO).  After a few years within the agency and after identifying quite a few shortcomings, I decided to leave to create a company that would help combat some of these industry challenges.  After a few different ventures, we identified the biggest opportunity to date and formed Clicktivated Video, Inc. to help the growing demand for online video and ways to further engage the viewer.  We are currently 3.5 years in and are seeing substantial market traction and company growth. 

Update - Year 1:

Chris Roebuck, CEO, of Clicktivated reports that the company has made significant progress. Chris just returned from the Techstars Retail program in Minneapolis. Clictivated was one of 10 companies selected for the program out of hundreds that applied this year.  The program sponsored by Target ran 12 weeks and culminated with his pitch to over 600 in the audience on Demo Day, October 10. Clicktivated (Clicktivated.com) is an IP protected interactive video platform that enables viewers the ability to directly interact with any individual product/item of interest in video as they watch. Clicktivated’s clean UX creates new monetization opportunities for advertisers and a first of its kind set of data points for content distributors to better understand their consumers.
 
Chis says that to date, we have worked with some of the world's largest brands to help create sales opportunities and a more effective way to engage with their consumers. These brands include: Macy’s, Kohl’s, Tommy Hilfiger and GMC, to name a few.  We are rolling out partnerships with Oath and Target before thanksgiving and are in discussions with (but not limited to) Walmart, Twitter, Pinterest and a professional sports league. It’s a very exciting time for our company as we continue to expand our presence in the market and embark towards fully automated “item” recognition within video.

TwoScoreTwo

19 October 2017
Presenter: Sam Savant, Founder

Sam SavantTwoScoreTwo is a cloud platform built on Blockchain technology that that enables implementation and management of secure chain-of-custody, commercial trading, and low cost financial transactions.  Available toolsets allow centralized administrative control and efficient user processes to simplify the use of Blockchain technology.

Sam Savant is the Founder and CEO of TwoScoreTwo - The Blockchain Commerce Company. 

Sam has 15 plus years experience working with global supply chains in companies like XPO and Ryder.  Prior to launching TwoScoreTwo, Sam was the Director of Innovation and Product Development at Ryder.  His experience spans Technology development, Sales & Solutions, and Engineering.  He has worked both in the trenches implementing solutions for customers at their sites, as well as with the executive leadership selling strategy and getting investments.

Sam has 3 graduate degrees: Computational Mathematics from Univ of Michigan, Industrial Engineering from Georgia Tech, and an MBA majoring in Marketing & Finance

Circadian Risk

21 September 2017
Presenter: Dan Young, Founder & CEO

Circadian Risk has dramatically improved the physical security risk analysis process so Security Consultants and their clients (organizations) can better understand their risk to an undesirable event at one of their properties, and do so on a daily basis, to actively reduce the probability and severity of those incidents.

Daniel Young completed his Bachelor of Arts and Master of Science degrees in Criminal Justice with a Specialization in Security Management at Michigan State University and his Master of Business Administration in Entrepreneurship from Trident University.  Currently, Mr. Young is the Founder and CEO at Circadian Risk Inc., a provider of Software as a Service Solutions for risk analysis to allow a company to understand their True Risk to an undesirable event on a daily basis.  And has been a security and risk advisor for over 10 years.

Previously, Mr. Young served as the Regional Bioterrorism Coordinator for District 1 in Michigan.  As the regional coordinator, he was instrumental in providing leadership to District 1 organizations and the State of Michigan for preparing communities for an incident either terrorist based or naturally occurring.  As a result, the District 1 Regional Medical Response Coalition (D1RMRC) developed a systems improvement plan that provided recommendations to help hospitals, public health, and emergency management prepare for all types of incidents.

Mr. Young acted as the Private Security Liaison for the City of Lansing’s Critical Infrastructure Team.  This team identified and documented deficiencies in the city’s critical infrastructure.  The Local Planning Team then approved the countermeasures to improve the resiliency of those targets. 

Mi Padrino

27 July 2017
Presenter: Kimberly Gamez, Founder & CEO

Mi Padrino is a moderating organization specializing in the crowd-gifting events for the global Hispanic event market. The company offers a reliable alternative to traditional means of padrinos (financial sponsors) and promotes traditional Latin American cultural celebrations such as Quinceañeras, weddings, Tres Años and baptisms. Offering both a B2C and B2B revenue model, Mi Padrino has solved a huge problem for the Hispanic people yet has given national and local businesses an opportunity to capture the attention of the fastest growing demographic in the US.

Update - Year 1:

Mi Padrino has been growing exponentially since its launch in June 2017, blowing a year-end user goal of 600 out of the water, with actual users totaling 50,000! Founder Kim Gamez won $50K at a female pitch competition in Upstate New York in October '17, and just a few weeks later went on to win $100K at Accelerate Michigan's Innovation Competition! Mi Padrino was featured nationwide on the cover of Quinceanera Magazine this Spring, and is excited to announce that Carley Roney, Founder of TheKnot, has joined the team as a mentor/advisor. Mi Padrino recently closed a Series Seed investment led by Astia Angels, and is currently part of the Desai Accelerator in Ann Arbor. The company has many strategic partnerships in the works, is building features that will allow growth into Mexico, and is on track to hit 500,000 users this year!

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