CARROT is a mobile health & wellness program that motivates participants on an individual level. Its proprietary algorithm allows members to compete equally for rewards, providing instant gratification for meeting personalized goals. CARROT's easy-to-manage program delivers three times the engagement at one-sixth the cost of traditional fitness initiatives.
Michael Antaran is the Founder and CEO of Marvel Apps, an independent software company based in Royal Oak. A lifelong Metro Detroiter, Michael earned degrees from Wayne State and Central Michigan before spending 15 years as a powertrain engineer with Chrysler and General Motors. Michael took the lessons learned in the auto industry - primarily, a focus on customer experience - to successfully guide his own company.
Since 2008, Marvel Apps has specialized in creating fun, engaging mobile games - and in January 2016, they gamified health and wellness with an innovative program called "CARROT".
The number of CARROT clients has tripled in the last year; 25-plus organizations now offer CARROT to nearly 90,000 paid users (employees).
A promising new B-to-B channel, “CARROT for Community Health”, was recently introduced with Beaumont Health launching the program in Metro Detroit. CARROT is the high-tech centerpiece to support Beaumont’s community health efforts at its eight regional hospitals. CARROT is currently in negotiations with several other community health organizations.
In the first quarter of 2018, CARROT raised $40,000 through Netcapital.com, a crowdfunding platform. CARROT is in the process of raising another round to allow the company to boost its sales and marketing efforts globally.
Looking ahead, CARROT will introduce “CARROT Premium” with the launch of CARROT 3.0 in Q3 2018. For a monthly fee (an in-app purchase), “Premium” will allow any user worldwide to enjoy the same benefits as participants in a CARROT wellness program. CARROT is also finalizing gamified twists to address two other foundational elements of wellness – nutrition and sleep.
SpellBound is a therapeutic tool that uses augmented reality technology to calm children before medical procedures and increase their cooperation with treatment. SpellBound’s 3D experiences are being used in top-tier pediatric hospitals to distract during painful procedures and encourage motor skill rehabilitation, reducing trauma for children and cost of care for hospitals.
Christina York is the founder and CEO of SpellBound, an Ann Arbor-based technology startup that is anchoring the $95Bn augmented reality industry in the Midwest. Christina comes from a user experience background and spent 15 years designing technology solutions for health care and higher ed, building high-performing teams and managing 7-figure budgets. She holds a B.Sc. in Biochemistry and a Master’s in Information Science and is active in the STEM movement in southeastern Michigan.
SpellBound is a digital pain and anxiety management tool that is used by hospital therapists to get patients to cooperate with medical treatment. Since we were part of NEF (pitching in May 2017), we have gone from 8 to 21 hospitals as customers, seen revenue grow by 210% over Q2 last year, and now have 3 FTEs and 5 contract to round out our team. SpellBound was recognized at Accelerate Michigan this year, making it to the top 10 and taking home the People’s Choice award. We’ve also started to raise a seed round to fuel our growth and have a lead investor out of Chicago.
A patented vacuum accessory mount that allows use on aluminum-bodied vehicles without damaging the roof or any interior or external elements.
As the CEO and Co-Founder of Clingfish Products, Tasneen Bowe is responsible for running all facets of the business. Tasneen has a proven executive management track record and over 10 years of experience driving sales, strategy, and marketing strategies in the real estate, retail, and technology industries. She serves on the board of directors for The Women’s Council of Washtenaw County. In addition, Ms. Bowe earned a BA in Marketing from Eastern Michigan University and a Certified Associates in Project Management accreditation.
MySwimPro is the #1 fitness application for swimmers around the world. The mobile application for iPhone and Android delivers personalized swim workouts, instructional video content and detailed analytics so swimmers can improve their performance and health. Apple named MySwimPro the Best Watch App of 2016 and the company has been featured on the home page of the App store and in Sports Illustrated and numerous international sports-technology publications.
Fares is the Co-Founder and CEO of MySwimPro. A fitness application that helps swimmers achieve their goals. He is a former collegiate swimmer, U.S. Masters swimming national champion and American Swim Coaches Association Fellow. The company has received international accolades by Apple and has been featured in Sports Illustrated and on the home page of the App Store. Without further delay, I'd like to introduce you to Fares of MySwimPro.
Since last March, MySwimPro has made significant traction and developed global partnerships. The team successfully raised a round of equity crowdfunding that included over 150 angel investors and venture capitalists meanwhile doubling their conversion rate to premium subscribers. MySwimPro has grown revenue by more than 40% for the last 7 consecutive quarters. The team has brought on a full-time Marketing Director and is actively hiring.
MySwimPro launched the world's first swimming app for the Fitbit Ionic smartwatch and recently initiated a partnership with CASIO for their Android Wear App. The company's CEO, Fares Ksebati was just in Tokyo, Japan speaking at the CASIO press event discussing the partnership. They received the TechTown on Tap Labs Award presented by Ernst & Young, and there are more product and partnership announcements that will be forthcoming.
Melius Outcomes (TM)
Melius Outcomes™ is a cloud-based software/services solution for hospital clinicians to reduce costs and improve patient outcomes. Using a hospital’s existing electronic health records (EHR) system, Melius identifies point-of-care quality issues and then provides evidence-based recommendations and training videos to correct them.
AkkeNeel Talsma is the Founder and CEO of Melius Outcomes. Dr. Talsma led the development of a prototype data methodology from initial concept to a 25-hospital pilot demonstrating significantly improved surgical patient outcomes. She has over 20 years of clinical performance improvement expertise and is a noted international speaker on quality and safety. Dr. Talsma completed her graduate nursing education from the University of Michigan.
Melius Outcomes has seen great progress in 2017 with the addition of a business development officer, Erik Lovell. We have also rounded out our technical capacity (database developer, analytics) and our targeted market information. We received two years of data from a previous pilot hospital that is used for demo purposes. Melius has started working with a Michigan health system (8 hospitals) to implement the Melius measures for a prototype version. Fundraising in 2017 includes an initial round from the founders, MedHealth ($10K) and completion of BAF allocated projects. We are working on a pre-seed round ($300k) and are pursuing private investors and grant opportunities to complete the MVP and develop customers in our target market.