Sometimes start-ups going through NEF coaching get recognition before even completing the coaching process. That is the case for MySwimPro (www.myswimpro.com) and its founder, Fares Ksebati. Close to the turn of the new year, Fares saw mention on Facebook that MySwimPro had been named the Apple Watch App of the Year. Then he saw the Apple press release online. MySwimPro offers custom workouts for swimming enthusiasts and has gained lots of attention, having gone through the University of Michigan’s Desai Accelerator, DTX Launch, and Techstars’ Startup Next program. Fares says that the attention from Apple likely comes from MySwimPro’s co-founder, Adam Oxner, leveraging Apple’s HealthKit technology to develop the app. That, plus MySwimPro has exceeded 100,000 users a few months ago. Congratulations to Fares, Adam, and MySwimPro for this deserved recognition.
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