Brad Edmondson will be speaking about his book, "Ice Cream Social: The Fight For Ben & Jerry's Soul", at Nicola's Book on Thursday, May 8, 2014 at 7PM. Mr Edmondson's book chronicles the challenges of Ben & Jerry's Ice Cream Company efforts to balance the founders desire to support social causes with the demands of sharing their success with shareholders, employees, distributors, suppliers and even their cows. The book provides a history of the company, from start-up in a renovated Burlington Vermont gas station to present day. The book highlights the challenges of the company staying true to its social mission after being acquired by consumer giant Unilever. Mr. Edmondson interviews numerous Ben & Jerry's figures, including current Chairman of the Board, Jeff Furman.
For more information please visit:
Nicola's Books is located in Westgate Shopping Center, 2513 Jackson Avenue, Ann Arbor Michigan (734-662-0600)