AuraLab

Presenter: 

Robert Alexander, PhD
Thursday, 16 April 2020 - 4:00pm

AuraLab LLC is focused on developing innovative technologies to promote Deep Slow Breathing, a clinically validated practice that reduces anxiety and promotes wellness. Stress is on the rise globally, and the U.S. is currently in the lead with some of the highest rates in the world. Breathscapeā„¢ is the first iOS application that accurately analyzes the breath in real-time and provides continuous biofeedback, effectively training individuals to relax the nervous system through Deep Slow Breathing. After extensive Beta testing with more than 500 users, Breathscape was released on the Apple store on 4/4/2020.

AuraLab was founded in 2018. Co-Founder and CEO Robert Alexander was formerly a NASA fellow, Dr. Alexander worked with scientists at Goddard Space Flight Center to transform our understanding of the sun and solar wind through auditory data analysis. Before launching AuraLab he worked as a Chief Innovation Officer at U of M, and for a year and a half he sat as the Psychology department chair for the MSc/MET program at the renowned HK PolyU School of Design where he lectured on Sound Design and Design Psychology.